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Live recordings and livestreams have been around for a while now and have been used as a tool to connect with fans and share music. Since the Covid-19 pandemic and the lockdowns – with concerts cancelled and nurturing most relationships only possible online through a screen – they have reached a new level and perception of what live music means. From simple Facebook or Instagram livestreams to elaborate live streaming concepts with green screens and digitally built worlds or avatar concerts like ABBA Voyage in London rising in fame, it showed what kind of stage modern technology can set up.
But what are the advantages? How can performing in metaverse allow fans to have a more intimate experience with the artist? Are those more inclusive and sustainable ways of playing a concert?

NFTs have been a highly discussed topic – some love them, some hate them. The same applies to AI. Worries about art being stolen, reproduced on grounds of something already there without given credit or the handling of a machine based on learned patterns in (meta)data in an emotional art like music. How can NFTs and AI be used in the music business and where can they serve necessary purposes?

Speaker Mark Kovic, Artist and CEO of Transparent Digital Services · Jay Ahern, Director of Music Industry Relations at Cyanite · Jim Clayton, Jim Clayton Jazz, Toronto