Trade Fair

jazzahead! digital 29 April - 2 May 2021

Trade – Showcase – Festival: The largest international trade fair for jazz

Due to the ongoing Covid-19 pandemic and the need to provide our exhibitors and professional participants with planning security, we have decided to implement large parts of jazzahead! 2021 from April 29 to May 2 in digital form.

This primarily concerns the trade show and its professional program, but also parts of the showcase concerts. The implementation is to be carried out via a professional platform that makes it possible for exhibitors and professional participants to take part. We will offer a variety of networking opportunities, from one-on-one meetings to larger groups and even for chance encounters. Panels and workshops will also be realized digitally, with exciting content that is of relevance and importance to the international scene. The jazzahead! digital aims to provide the best possible professional conditions for exchange within the international scene and the participants, despite the pandemic, in keeping with the motto "close together from afar"

jazzahead ! is the annual industry gathering of the international jazz scene in Bremen, Germany. In 2019, 3,408 participants from 64 countries were registered.

jazzahead! connects the international scene since 2006. The participants of jazzahead! come from all areas of the scene such as: artists and promoters, bookers, labels, agencies, publishers, festival and club programmers, distributors, lobby institutions, associations, press and more.

jazzahead! is a trade fair, conference and showcase festival - with contemporary, high-profile jazz from Germany and Europe and from overseas.

In 2019


Professional Participants





The registration for the upcoming jazzahead! DIGITAL will open from mid-January 2021.

Further information regarding participating options, hall plans, terms and conditions and more are available here.

As a registered participant you will have the following service:

  • Access to jazzahead! digital 2021 and free entry to all showcase concerts and conference events
  • Access to monthly jazzahead! Virtual Sessions on Zoom, leading up to jazzahead!, changing professional speakers and topics
  • Entry in the list of professional participants with all important personal data and a login to the online data base
  • Depending on the booked package further services

jazzahead! digital

Functionalities of the jazzahead! digital 2021 online platform for all exhibitors and professional participants

  • Interactivity
    • Via the global list of participants, which contains all exhibitors and professional participants, you can get in touch directly per text or video chat
    • In the panels continuous interaction between the participants and speakers via chat, surveys and Q&As is possible
    • Virtual 1:1 or group meetings, either by making appointments/contact beforehand or instant video calls
  • Matchmaking & Networking
    • Digital matchmaking between participants, based on the previously completed matchmaking criteria (groups/areas of interest, functions etc.) in their profiles
    • Networking of participants before, during and after the digital event (opening and closing dates tba)
    • Contact and documents/file exchange among each other via chat, scheduled video calls or direct video calls is possible
    • 1:1 speed dating with automatic random assignment of another participant for a 1:1 video call, based on the matching criteria
  • Showcases
    • Live streaming of the jazzahead! showcase concerts and - in consideration of the time zone differences – on-demand videos of the performances on the next day on the platform
  • Conference Program
    • Panel and professional program will consist of closed and open sessions in jazzahead! official program and exhibitor’s events
  • Agenda
    • both general event agenda and personal agenda for each participant

Detailed explanations on the functionalities and instructions on how to use them will be published at a given time.

Status: 17.12.2020, subject to change

Participation Info

Options & Prices

To participate in jazzahead! digital choose one of the following options:

1Professional Participant
  • Your own Participant profile on the platform including picture, contact data (company, position, etc.), chat feature, video call function and matching criteria
  • To video call another participant you have to make a one-time appointment/contact request via chat first (chat request can be accepted, blocked or denied)
  • Access to the jazzahead! digital 2021 online platform with its conference program and showcases, matchmaking and networking tools

Please note: former co-exhibitors should register as professional participants. The possibility of integration with an exhibitor/company profile is currently under review
2Exhibitor Package
  • Company profile including short description, logos, teaser pictures and integration of contact persons/staff members/li>
  • Integration of media gallery with pictures and videos as well as file gallery for all common file formats/li>
  • Videos are displayed as embedded view in company profiles and can be played directly/li>
  • Participant profile for one company representative is included in the Exhibitor package fee. The profile includes picture, contact data (company, position, etc.), chat function, video call function and matching criteria/li>
  • exhibitors and their staff members each have to create their own participant profile (like professional participants) which will be linked to the company profile/li>
  • in the company profile, they can be contacted directly via the company profile - without making an appointment or chat request first (e.g. via chat, direct call or instant video) /li>
  • Access to the jazzahead! digital 2021 online platform with its conference program and showcases, matchmaking and networking tools

Please note: former co-exhibitors should register as professional participants. The possibility of integration with an exhibitor/company profile is currently under review
3Exhibitor Package Plus (limited*)
  • in addition to all services of the Exhibitor Package you can host your own session (panel/presentation) in the program which can be linked to your company profile and accessed there directly
  • Please note: The length of the session and the time slot has to be decided in agreement with jazzahead!. It is preferred to have your own Zoom account to host the session which will be integrated in the conference program

* Limited due to program capacities. Once the professional program is completely set, Exhibitor Package Plus is no longer bookable
4Media representative

Media representatives can sign up for press accreditation. More information and our accreditation guidelines can be found here.

That's how it works:

Registration will be possible online from mid-January 2021.



More info will be available soon.

Opening Hours

More info will be available soon.

Conditions of Participation

More info will be available soon.

Matchmaking Session leading up to jazzahead! digital 2021
Special Edition “Overseas Relations” – Part one

Enterprise Europe Network (EEN) in cooperation with jazzahead! is organizing matchmaking sessions to facilitate networking and to bring together interested potential business partners from the global jazz scene: producers, concert and festival organizers, bookers, artists management agencies, media representatives and musicians.
Leading up to jazzahead! 2021, which will be a digital edition due to the pandemic, a very special Matchmaking Session will be taking place from 10 - 12 March 2021 with several time slots with regard to the different time zones.
Six weeks prior to jazzahead! all 2021 registrees will have the possibility to sign up for this special edition of Matchmaking, it is included in the registration fee.
After the registration for this matchmaking event, the EEN Matchmaking Service will facilitate you in meeting the most promising business partners in pre-scheduled meetings.
The bigger picture: Following this first Matchmaking edition of “Overseas Relations” jazzahead! and EEN will engage the participants in more of these “extra” sessions during the year to ensure a better follow-up and valuable connections even beyond the jazzahead! trade fair format..
So join us! We are looking forward to welcoming you to this first digital Matchmaking Session! Registration for the 2021 Matchmaking will open in late 2020. We'll keep you u-to-date on this page and also in our jazzahead! newsletter.

  • During this “Speed Dating”, we bring together companies and other organizations looking for partners to advance their projects
  • Participants will share their offers or requests and meetings will be scheduled in advance
  • Bilateral meetings (Matchmaking) are a quick and easy way to meet new potential customers, service providers and cooperation partners
  • Attendees meet and greet in 20-minute intervals
  • Instead of arranging business meetings by chance, our B2B sessions guarantee fixed meetings

Attendee List

jazzahead! is the world’s largest meeting place for the international jazz scene. More than 3,400 professional participants from over 60 countries meet here in Bremen once a year. If you want to know which companies have already registered for the upcoming edition, have a look at the current list of participants.
As a registered participant for jazzahead! 2020 you have the opportunity to view the contact details of the participants who have agreed to the publication of their data via the Participant Portal.

Professional Program

Jazz and Improvisation for Kids

More info will be available soon.

To promote jazz youngsters, both as the audience of tomorrow and as artists on stage, „jazz and improvisation for kids“ has played a special role at jazzahead! for a few years now. The event takes place on jazzahead!‘s Thursday, sometimes as a round table, a symposium, a education program or a workshop. In 2019 we presented three showcases especially for children.

Conference program at jazzahead!: Focus on organisers

In 2021, we will focus on jazz organisers, clubs, festivals and other program makers. While 2019 was mainly about topics for artists, this time it will be about the other side. More details on the 2021 panel program and speakers will follow soon.

Organize Your own Panel

With an Exhibitor Plus Package you are able to organize your own session within the jazzahead! digital program. You can find more info on the package here.

Jazz made in Germany

Since 2012, all measures to improve the networking of the German jazz scene in Germany and beyond have been taken under the label German Jazz Expo . In addition to the eight showcase concerts, this includes a central trade fair presence, the German Market.

The German Jazz Expo also includes other program content related to the German jazz scene - e.g. certain panels on topics that are of interest, especially for the German participants, or the biennial prize for German Jazz Journalism.

jazzahead! is funded by the Federal Commissioner for Culture and the Media.

The German Market is the meeting point of the German scene - for club owners, musicians, festival makers and others. It is place to establish and encourage the general promotion of German jazz exports or individual concerns, such as the networking of federal and state activities.

More information:Nina Thomann; +49 (0)421 3505 529.

Especially for the members of the German Jazz Union (Deutsche Jazz Union) jazzahead! offers registrations at a special discount: 50€ plus VAT for a four-day registration for jazzahead! digital 2021.

Since 2012 jazzahead! award the "Prize for German jazz journalism". It is funded by Dr. E.A. Langner Foundation and endowed with 5,000 €. This prize is part of the German Jazz Expo and is intended to promote qualified reporting on jazz in the German media.

Previous awardees:
  • 2012 – Hans-Jürgen Linke
  • 2013 – Ralf Dombrowski
  • 2015 – Wolf Kampmann
  • 2017 – Martin Laurentius
  • 2019 – Stefan Hentz

Eight of the 40 showcases on the jazzahead! are dedicated to bands from Germany. Find out more here.